Our vision:
Growth and sustainability

Our vision is to make business in Ethiopia for Ethiopia, supporting local economic growth and development in a sustainable and socially aware manner. Social and environmental impact of our activities are as important to us as the successfulness of our business. Our Vision is to be the leading, most innovative, and Eco-Friendly Cotton farming and agri-business in Ethiopia in 2027.

Our Mission is to be provide quality cotton and integrated solutions for utmost satisfaction of customers through innovative technologies, and high cutting edge knowledge in consideration of environment and social values of the surrounding.

Core Values


  • Customer Service: Striving to the utmost satisfaction of our customers.
  • Fairness: Acting with objectivity, empathy, integrity and truthfulness.
  • Team Playing: We value the concept of “all under one roof” and we build our success on competence by working together for common goals.
  • Environment: Giving much attention for our environment.
  • Social Responsibility: Being a noble company, giving back to the community and complying with regulations