Fri-El Ethiopia farming and processing plc is an Italian company that was established in 2007 according to the investment policy and proclamation of the Federal Democratic Republic of Ethiopia. The Company has received 15,000 hectares of land for agriculture development on a lease basis for seventy years. Currently, the company has developed about 2750 hectares of land. However, this time it has planned to work on further expansion on additional 2000 hectares of land for cotton plantation with possible further expansion phase by phase. The project is located in the SNNP region at West Omo Zone at Dasenech Woreda. The farm is situated along the River side of Omo at about 870 km away from Addis Ababa, 370 km away from Arba Minch (North Omo Zone) & 210 km from Jink(South Omo Zone).