Social Impact

Donation for Meal Sharing (የማዕድ መጋራት) program for the New Year

Following the initiative of the Addis Ababa City Mayor’s Office to support lower-income households during the Ethiopian New Year, Fri-El Ethiopia has donated a sum of birr 50,000 to Kirkos subcity woreda 02 administration to uplift the community’s spirits by allowing them to participate in a meal sharing (የማዕድ ማጋራት) program celebrating the holiday.

Innovators’ Incubation and Acceleration (IIA) Program

Innovators’ Incubation And Acceleration (IIA) Program Details

Contents of the IIA program

Each incubation, acceleration or scaling program is built out of different modules that address the most important needs of the specific group of innovators or companies. Here is a complete overview of the kind of support that will be provided at each stage.

Incubation Modules

Scaling Modules

As each venture takes a different approach and faces different challenges when scaling, we take a holistic, non-prescriptive approach and provide support that is largely tailored to each venture’s needs. The scaling process generally includes six steps.

Market exploration and penetration

We support scaling ventures in market exploration and penetration via trade missions, connections to key advisors and partners in the target markets and by providing access to various forms of financing and/or distribution channels of large corporates.

We believe that the launching of this program will help to improve the commercialization and modernization of agriculture, and the development of an indigenous agribusiness sector while imparting youth with relevant experience and skills. Applications to the next cohort of the IIA program will be announced on our website once they are open.

Collaborating With Dassenech Wereda To Mitigate Drought

The Fri-El Ethiopia farm is located in Omorate, a town in southern Ethiopia near the Kenyan border. Situated in the Debub Omo Zone of the Southern Nations, Nationalities, and Peoples’ Region, this village has an elevation of 395 meters above sea level. Its location in the Omo Valley gives it a semi-arid climate, with low and erratic rainfall and warm temperatures. The town and its surroundings are inhabited by the Dassenech people, and the greater region is known as the Dassenech wereda. According to the Ethiopian Statistics Service, as of 2021, the estimated population in the wereda is about 70,000.


The Dassenech are a pastoralist tribe, and their livelihood is centered around the breeding of cattle and other herd animals like goats and sheep. These animals are not only used for meat, milk, and skins but also signify wealth and status. Apart from raising livestock, the Dassenech occasionally practice flood-recession agriculture along the banks of the Omo River.

While Ethiopia contains the largest livestock population in Africa with an estimated 80 million livestock, pastoralists and agro-pastoralists – such as the Dassenech – in tropical and subtropical drylands are among the most vulnerable groups to climate change. Since their livelihood is so reliant on livestock, any problems affecting their domestic animals directly impact the community. For the past several years, the Dassenech wereda has been affected by devastating droughts frequently experienced in the locality. They have also been the victims of floods owing to rain in the Central and South-Central Highlands, causing the overflow of the Omo River. This has caused many families to face hunger and severe economic struggles. A food security outlook shows that the area is categorized under an emergency zone, one step above a famine.

Fri-El Ethiopia has been operating the farm in Omorate since 2007 and, in that time, has made several efforts towards helping the surrounding community. At the moment, the biggest problem that the wereda faces is a lack of pasture for livestock. Thus, we are working with the Dassenech wereda administration to help combat this problem. So far, 1,600 bales of hay have been delivered from Jinka and distributed among the pastoralists in the area. An additional 15,000 hay bales have been delivered recently from production made on 100 hectares of our own land. This is expected to help partially alleviate several families’ immediate concerns regarding their cattle.

In order to further build a more sustainable solution for the pasture scarcity issue, 100 hectares of land from our farm has now been allocated to growing grass for the cattle. Several thousand bales of hay are expected to be harvested from these fields. Once the dry season hits in the coming months and the community faces a scarcity of pasture, this will help supplement their need for livestock feed. This is among our greater agenda of improving the community’s livelihood.

Fight against COVID-19

Fri-El Ethiopia farming & processing plc has donated COVID-19 prevention goods for Dasenech Wereda to its fight against the pandemic. The donation aims to address the dire needs in in the highly vulnerable areas, providing basic necessities, including food, water, cleaning supplies, medicines, face masks, and personal hygiene items. Since Dasenech woreda is in a border area to Kenya, contamination from illegal migrants from neighboring countries makes the woreda vulnerable to the pandemic.

This act of support is not the first time for Fri-El Ethiopia and the company has provided medical materials to local residents and providing assistance to a student of the pastoralist society of Dasenech wereda who is studying midwifery in higher education institution. The company is acting according to its social corporate responsibility strategy to protect the local community and also its own employees.

The donation was made in the presence of STV, woreda administrative authorities and the management of Fri-El Ethiopia on May 4th 2020 at Dassenech Woreda Administration compound. Details of the donation is listed in the table below.

Item Description U.O.M Quantity             Remark
Water Tanker (5,000 Lt.) Pcs 2 For sanitation purpose
Amoxicillin Suspension Carton 10 To be used in case of infection
NS (Glucose) Bag 204
Disposable Face Mask Pcs 500 For prevention of the infection and sanitation purposes
Sanitizer Lt. 100
Hand wash Carton 12
Infrared Thermo Meter Pcs 3 For fever detection
Banners for COVID-19 Pcs 2 Aware creation purposes
Sticker for the tanker Pcs 2
Examination Glove Packets 20 Safety of health workers

Reform activities in FRI-EL Ethiopia

New farmland development and facility improvement were sought as part of the overall expansion and rehabilitation plan of FRI-EL Ethiopia Farming and Processing.
We believe this will boost productivity and show the company’s commitment toward mutual benefit with the employees by creating a better working environment and its development partnership with the government by increasing its productivity and production.

FRI-EL ETHIOPIA Farming & Processing Plc. is undergoing a major reform in all aspects of its operations envisaging a productive, profitable, and all-inclusive development. Major reforms achieved so far include:-

  1. Reorganizing and staffing of farm site and Addis office departments with professionals having rich experience in the sector since January 2019. In addition to that, a professional consultancy has also been hired to update the existing organizational structure, staffing plan, benefits scheme, job manuals, etc. in July 2019.

  2. Although the farm can develop 1,500 hectares (15%) of its total area coverage in the 2018/19 season – which is an improvement compared to previous years, new 2,500 hectares of land or 25% of the total area coverage has also been developed for cultivation on the next season (2019/20) making the total cultivable land reach 4,000 hectares (40%).

  3. With cultivable farmland expansion, fulfillment of farm machines such as excavators, graders, loaders, and dump trucks has already been done from January to July 2019.

  4. Purchase of three double cabs, one single cab, and one ambulance has also been made to facilitate the expansion and rehabilitation of both on and off-farm operations from January to July 2019.

  5. Civil work for the ginning plant has also commenced in June 2019 anticipating erecting the ginning plant in August 2019 to start operation before the 2020 season. The ginning machines are all imported and shipped to the farm site.

  6. Based on the company’s strategy to have an independent and reliable power source for the ginning plant, irrigation pumps, and other operations that require electricity, the importation of solar panels with a capacity of producing 300KW is underway with a plan to start erection and generation of power in September 2019.